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Location : HOME > Report > Digital Devices/Media/Broadcasting > Etc Opportunities and Challenges for the AVS Standard in China Publisher Market Intelligence & Consulting Institute Date 2008-04 Quantity 10 pages Type Report Price PDF Single User : $1,780 Print China's homegrown audio video coding and decoding standard, AVS (Audio Video coding Standard) has attracted much industry interest since its release. Due to the pervasiveness of digital multimedia applications, and the enormous potential of the Chinese digital TV, IPTV (Internet Protocol Television), and mobile phone TV markets, the industries are holding positive attitudes towards the future of AVS. In January 2006 the Standardization Administration of China approved the AVS as the national audio/video coding standard, and took effect in March 2006. With increasing adoption of AVS in China, the standard will begin to make an impact on the industry chain. The report analyzes current development of the AVS standard and services in China.

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